Become A Neverland Adventure sponsor
Boost your brand by sponsoring a storybook bench, included in A Neverland Adventure: Art Trail. Each sculpture offers a unique opportunity to raise your profile, champion creativity and support Great Ormond Street Hospital Charity (GOSH Charity).
Sponsorship opportunities
In summer 2027, we’re setting up a trail of storybook benches in London, and we’d love you to get involved. Each main bench will be designed by a professional artist and will celebrate the wondrous world of Neverland.
Sponsoring a book bench will:
- Raise your profile among hundreds of thousands of trail visitors, corporate supporters and more
- Give you direct access to new audiences through a range of marketing opportunities, like trail activations and brand associations
- Offer a unique association with the UK’s most loved children’s charity
After the trail
Once the trail closes, benches will be auctioned at a special event, which as a sponsor you’ll be invited to attend. The money raised from the trail, through sponsorship, events and the final auction, will go towards funding the new, world-leading Children’s Cancer Centre at Great Ormond Street Hospital.
If you’re interested in sponsoring a bench for A Neverland Adventure, please let us know by registering your interest today. After registering, you’ll be directed to more information about the sponsorship options we offer.
We look forward to starting this adventure together!
Sponsorship benefits
A Neverland Adventure: Art Trail offers a range of sponsorship packages. See which one is right for you and how your business could benefit.
Book Bench Sculpture Sponsor – £10,000 + VAT
- Sponsorship of one large storybook bench
- Selection of your preferred bench design
- Brand exposure across all trail channels, including our website, app and map
- Press and social media coverage and promotion via all trail channels
- Invitation to all events, including our launch event, sponsor preview event and sculpture auction
Official Sponsor – price available on request
All the benefits of the Book Bench Sculpture sponsorship are included, plus one or more of the following opportunities:
- Trail activation: One-off activation for your brand on the trail, around your book bench sculpture or office location, promoted by our mobile app and website
- App activation: Opportunity to offer rewards, promotions and discounts to trail visitors and app users and/or data capture through a competition
- Event sponsorship: Brand association with an event, promoted on our app and website, with the opportunity to address all attendees as the event sponsor
- Themed activity sponsorship: Sponsor a themed week or event taking place on the trail, such as Pride Week
Presenting Partner – price available on request
All the benefits of the Book Bench Sculpture sponsorship are included, plus the following:
- One of only three Presenting Partners and exclusivity within your sector
- Primary branding in all communications
- Banner ads on our website and mobile app
- Priority choice of art design for your book bench sculpture
- Sponsorship announcement press release
- One-off activation for your brand on the trail, around your book bench sculpture or office location, promoted by the trail app and website
- App activation to promote offers and discounts to app users and/or data capture through a competition
- VIP invitations, speaker opportunities and branding at all events
Learning and Community Partner
You’ll play a vital role in ensuring the trail reaches every corner of the local community – by supporting workshops, engagement in schools and creative programmes that inspire young people and families, with a focus on improving literacy levels and bringing the joy of reading to more kids.
It’s a unique opportunity to demonstrate your commitment to education, inclusion and social impact, helping nurture creativity while also supporting GOSH Charity.
- Be one of two Learning and Community Partners
- Branding on all associated learning resources
- Branding to feature on all trail maps, brochures and school recruitment materials
- Prominent logo position on our website and mobile app
- Invitations to our learning programme launch event and school inspiration sessions with speaker opportunities
- A bespoke media plan and press release announcing your involvement in the event
Reaching new and diverse audiences
Multiple media opportunities before and during the trail
Huge social media engagement and content potential
Raising your profile and brand awareness
Engaging employees and boosting team spirit
Supporting your CSR/ESG goals
Other art trail sponsors
Hear from art trail sponsors: Affinity Lancashire, Co-op Funeral Care, Blackpool Council and Hilton Hotel discuss how their art trail sponsorship has benefitted them with footfall, public engagement, networking and value for money.
“We’ve had just short of 1,400 entries via the app reward. It’s great value for money, and we’ve really valued being part of the this project.”
— Kate Pollard, Marketing and Events Manager, Affinity Lancashire. Elmer Blackpool 2024
Our Sponsors
Official Sponsor
Sponsor
